In order to fully promote the development of the consumption market in Beijing City Sub-center, Tongzhou District is accelerating its research to foster the construction of an international consumption center city, which will cultivate global consumption landmarks and benchmark itself against top domestic and international central business districts to create regional-level commercial centers.
The deputy mayor of Tongzhou District, Dong Minghui introduced that Tongzhou District makes full use of the millions of square meters of commercial area in the Canal Business District, and promotes five commercial sectors in an orderly manner in line with the top domestic and international central business districts.
Beijing Charm Model Land
Relying on the RIVER1 project, the Beijing Style Land highlights the riverfront landscape features of the Grand Canal to create a canal city meeting center and form a magnetic pole of image style.
A Place of Artistic and Cultural Renaissance
It will give full play to the driving effect of Grand Canal Place and IMIX Park, highlighting the elements of literature and fashion to form a magnetic pole of cultural trends.
Vibrant Greenland
With R&F Mall as the core, Vibrant Green Land introduces vibrant green scenes and all-time business formats to create "7×24" vibrant consumption for urban elites and form a leisure ecological magnetic pole.
Life Discovery Center
Based on Aegean Place, Life Discovery Center is a new life discovery center, forming a fashionable life magnetic pole.
Urban Fun Hub
With the Pearl River business as the carrier, the Urban Fun Hub highlights the characteristics of theme blocks and black technology elements to create a fun and active center for urban families and form a magnetic pole for family life.
the Sub-center Station Transportation Hub
In the future, the sub-center station transportation hub will be developed into a "global leading new urban commercial hub benchmark".
Universal Studios Beijing
The soon-to-open Universal Studios is a new landmark for cultural and tourism consumption in Beijing. Relying on Universal Studios, Tongzhou District will create a demonstration area for the integrated development of culture, tourism and business.
At Universal City Walk Beijing, multi-functional cinemas, high-quality restaurants and branded specialty stores that blend Chinese and Western characteristics are laid out. It introduces international film industry elements, organizes branded film culture events, promotes the gathering of international business brands, and cultivates a consumption destination with global influence.
In the area around the Universal Studios, a tourism and leisure business service district will be built, with supporting facilities such as restaurants and bars, tent camping and parent-child amusement, to create a "night street along the river"; a high-end cultural and creative business service district will be built, highlighting the cultural characteristics of the Grand Canal. The focus is on introducing elements such as cultural and creative experience stores, cultural and creative workshops, intangible cultural heritage stores and performing arts, as well as supporting gift stores and special catering, to create a commercial and cultural street with a Tongzhou flavor.
Characteristic Town
Relying on the characteristic town, Tongzhou District will form a multi-point linkage of characteristic consumption blocks.
Songzhuang Art and Creative Town
Highlight the cross-border trading of artwork and cultural leisure integration development, encourage intangible cultural heritage inheritors to open workshops, hold high-level original artwork exhibition activities, create original artwork display and trading, creative leisure tourism special consumption block.
Taihu Performing Arts Town
Highlighting the integrated development of performing arts and entertainment and special catering culture, relying on the National Grand Theatre Taihu Dance Art Center, the town's temporary meeting room and other performing arts resources, the town focuses on creating a "cultural tourism + performing arts + catering" model to activate the nighttime cultural performance and leisure consumption market.
Zhangjiawan Design Town
Highlighting high-end business and ancient town commercial joint development, the construction of commercial supporting facilities such as canal inns and performing arts teahouses reflecting the style of the ancient city of Zhangjiawan to meet the business and leisure consumption needs of the design town.
Tongzhou District will also promote the integration of 5G, big data, artificial intelligence and other new technologies in the commercial field, develop new models such as "online + offline", " products + services", "retail + experience", "famous products + discounts", etc., cultivate demonstration scenes such as intelligent guide guide, immersive culture, sports and leisure, digital exhibition display, etc., to enhance the quality of consumer services and improve consumer experience. Tongzhou District accelerates urban renewal in the business sector, encourages traditional shopping malls to implement "one store, one policy" upgrades, and continues to effectively improve the vitality and quality of key business districts.
"Tongzhou District always takes cultivating and building an international consumption center city as an important grasp to improve the city's service functions and enhance the attractiveness and influence of the sub-center. It insists on aligning with the requirements of the Sub-center, dovetailing with industrial development and residents' living needs, and giving full play to the policy advantages of the 'two districts'. Focus on key areas such as the Canal Business District, Universal Studios, and characteristic towns to cultivate widely influential consumption landmarks and promote quality and upgrading of consumption.". Dong Minghui said, to achieve the overall improvement of consumption level, consumption energy level and consumption activity in the Sub-center, and to reach the city's leading level in culture, tourism, commerce and other advantageous consumption segments.